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The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/28 16:04 CT

All advertisers · Kalshi Inc

Everything on file, cycle to date — including spending from before the last 7 days.Back to the last 7 days & booked ahead

Kalshi Inc unattributed first seen 05/19 19:00 CT ·

$70,000
TOTAL ON FILE · CYCLE TO DATE
—
TV/CABLE/RADIO PLANNED · GROSS
—
INVOICED
—
FEC FILED
$60,000–$70,000
DIGITAL RANGE

Cycle-to-date — everything Sentinel has on file for the 2026 election. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.

google_ads 2   ads and contracts ↗ · export ↗

Their ads 0 creatives seen · one tile per ad, not per station file or archive copy · 2 fundraising posts kept apart below · all in the Library →

No persuasion creative seen from this advertiser yet — only the asks below.

Fundraising, search & list-building posts: 2 (Google 2) — donate and sign-up asks and search text ads, not persuasion ads; counted apart so a campaign's asks never read as ads on the air. Google/YouTube text ad by Kalshi Inc (2026-05-20)

Ad buys — broadcast & digital every buy: TV/cable/radio flights and Google/YouTube ads, newest first · filter by market or date; the total follows the filter

Planned by race: issue ad — no race $70,000

flighttypestation · marketrace filed underspotsGRPplannedinvoiced
2026-05-20 – 2026-09-09Google/YouTubeKalshi Inc
targets Arizona,United States, Colorado,United States, Illinois,United States, · 35,000 impr
issue ad — no race——$30,000–$35,000n/a
2026-05-20 – 2026-09-09Google/YouTubeKalshi Inc
targets Arizona,United States, Colorado,United States, Illinois,United States, · 35,000 impr
issue ad — no race——$30,000–$35,000n/a
Total ————

Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was machine-readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital (Google/YouTube): spend is the platform's own range — the high end is the floor the app counts, and it is added into the planned total; impressions and the geography each ad targeted or delivered to stand in for a station. Digital is Kansas-level (no media-market split) and carries no spots, GRP or invoice. The flight dates tell you which fight a buy was really for.

Who Kalshi Inc reaches every buy on file, all races · air and platforms together, weighted by money

All of this advertiser's measured money is digital ($70,000); 33% of that audience is under 35 and 33% is 55 or older.

33%
AGE 18-34
34%
AGE 35-54
16%
AGE 55-64
17%
AGE 65+

No broadcast flight here carries a machine-read schedule, so the figures above are the digital buying alone. Digital is Meta’s own reported delivery where the ad carries it (0% of the digital money), and the platform’s reachable Kansas audience otherwise. Media are blended by money; a digital dollar buys more impressions than a broadcast one, so the blend understates the young rather than overstating them. The model and its sources ↗

What we know

Nothing beyond the filings yet.

Pickup since first seen: 0 news/social items · see them →

Timeline 2 items, newest first · sort or expand

sevitemposted
MED Ad Google/YouTube text ad by Kalshi Inc (2026-05-20)
google_ads by Kalshi Inc
runs 05/20–09/09
posted 05/19 19:00 CT
seen 09/27 00:27 CT
130d after
LOW Ad Google/YouTube text ad by Kalshi Inc (2026-05-20)
google_ads by Kalshi Inc
runs 05/20–09/09
posted 05/19 19:00 CT
seen 09/27 00:27 CT
130d after